For Black Friday 2024, the objective was simple: maximize sales. To do that, I partnered with some of the most influential tech creators on YouTube, trusted voices known for driving high engagement and strong conversions.

Each creator was given a unique discount code offering their audience an extra 25€ off, in addition to the Black Friday deals already in place. The campaign focused on promoting the full Withings ecosystem, from smart scales to ScanWatch, with clear, action-driven messaging tailored for performance.

• 12 influencers

• 5M Reach

• 375 conversions