The art of better healthMay 2022, Berlin
Withings
Want to showcase your expertise and bring a new brand identity to life? Create an immersive, interactive 850m2 brand world. That’s exactly what I did for the WITHINGS brand relaunch in 2023. Creating 4 unique ways to experience the brand and the power of it’s products.
29 journalists including 5 Top Tier
400 visitors
7 speakers
+9M Reach
41 social media mentions
Exprience
Have you ever seen your heart beat?
With the WITHINGS Body Scan, visitors could do exactly that. At the center of the exposition: a light installation that captured guest’s heart rate and translated it into pulses of light—beating in sync with their heart and composing a one-of-a-kind melody for every visitor.
Drawing storiesDrawing the stories of the people behind the impact.
Tom Edwards, who discovered a heart condition thanks to his WITHINGS watch. Douwe Atsma, a visionary in remote patient monitoring. And Sophie Zecri, Mobile Android Engineer at WITHINGS, who brings these life-changing tools to life.
Each portrait captures a face—and a story—at the heart of the brand.
Artist: Clovis Retif
WITH In Your body With the WITHINGS Body Scan, guests stepped into their own data.
In a dark, mirrored room, real-time health metrics were projected onto their bodies using motion tracking , turning movement into a living visualization of their inner health.
An immersive experience where body meets data.
Jimmy Mohamed
Doctor
1.8M Followers
At the heart of the exhibition was a conference featuring international health experts. Through powerful talks and forward-looking discussions, they explored the future of health and the importance of prevention — leaving a lasting impact on all attendees.
Ami Bhatt, MD – Chief Innovation Officer at the American College of Cardiology
John Halamka, M.D., M.S. – President of the Mayo Clinic Platform
Philippe Brunswick – Founder of Impeto
Pierre Boutouyrie – Cardiologist and Professor at Université Paris Cité
Marie Ekeland – Investor and Co-founder of 2050
Eric Carreel – Founder and President of Withings
Micro habits for better health
Lucile Woodward
Health coach
291k
Body image & weight
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