In 2024, I led an influencer campaign that wasn’t about selling a product, it was about starting a conversation. A conversation around the data gender gap in health, and how women’s bodies have long been underrepresented in medical research.

We teamed up with an all-female network of creators smart, outspoken, and deeply engaged, who weren’t afraid to challenge norms and share their lived experiences. The result? A campaign that felt honest, urgent, and impossible to ignore.

The mission? To raise awareness, spark real dialogue, and position Withings as a brand that doesn’t just build health tech, but challenges the status quo. Because closing the gender data gap begins with visibility — and visibility begins with bold, unapologetic storytelling

• 5 influencers

• 2M reach

• 18% Engagement Rate